Bart is CEO and founder of the Borealis Hotel Group. Over the past 20 years, his involvement in the hotel industry has been substantial. With a deal flow of around € 2.2 billion, he has played a significant role in the Dutch hotel industry. Most deals were realized in partnership with equity and institutional partners. With most recently the sale of the Borealis subsidiary The Vincent Hotel Group a portfolio of hotels across the Netherlands. His field of knowledge covers the full spectrum of operational, development, branding, legal and finance details, to which he adds a keen ability to recognize undeveloped opportunities. His broad network allows for an ability to match the right opportunity with the perfect operational and financial partner.
Starting with the development of the Radisson SAS at an age of 21, his experience in deal-making (more than 70), has resulted in great opportunities being created for the partners involved. In addition, deals have been guided by him on behalf of institutional investors and banks lacking knowledge of the hotel industry. Having worked in both good and dire market conditions, his operational knowledge also includes managing under difficult and harsh operational environments.